Through it's acquisition of Playport in 2022 Abacus has expanded its digital product offering
Abacus Digital is patented mobile shopping technology that facilitates purchase of digital instant win and draw games using lottery retailers' existing POS system.
Abacus Digital allows lotteries and retailers a cord cutting option, making instant win games economically and operationally possible.
Abacus Digital helps Lotteries...
By digitizing the play experience, Abacus Digital allows for collection of player contact information, demographic, geographic and purchase characteristics and the opportunity to conduct surveys, re-marketing campaigns and introduce retailer-branded games and promotions. Abacus Digital games are purchased and prizes redeemed at licensed lottery retail locations.
Abacus Digital provides lotteries with the tools to fundamentally change how the sales and marketing of instant win and draw games is conducted and their relationship with players.
Abacus Digital seamlessly integrates into existing websites, providing an end- to-end online shopping and game play experience.
Custom Branding
Abacus Digital games are easily custom-skinned to align with lotteries' marketing strategy providing the opportunity for:
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Custom Branded Games, including holiday or theme branded games for sponsored events to engage players
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Co-branded game themes to appeal to a large variety of consumer brands and content providers, including the offer of exciting prizes from national brands
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Fast and frequent refreshment of new games to fulfill any game marketing opportunity