Star Micronics showcase Lottery Everywhere at RTBE
At RBTE 2017 (8 - 9 May, Olympia, London), international POS printer manufacturer Star Micronics announces that it is to be joined by Abacus who will be demonstrating its successful solution Lottery Everywhere on Star stand 310.
Lottery Everywhere opens a huge number of buying options for players, allowing them to play everywhere they shop, be that in a physical retail outlet at any point of sale within the store, or via E-commerce and M-commerce. The fast, secure and reliable system enables lotteries to interact with players anywhere and everywhere, establishing a presence in people’s existing shopping behaviour and utilising existing retail systems and processes.
Enabling this number of buying options to players gives lotteries the opportunity to grow sales both to existing players who value the convenience of playing without having to queue separately at a dedicated lottery terminal, as well as attracting new players and re-engaging with lapsed or occasional players.
Lottery Everywhere enables consumers to play at every checkout they visit and also opens opportunities for innovative and engaging new games and content. As customers process their shopping through multilane they can either select a printed game card from the aisle rack, the cashier offers them a game via a hot button on the till or they can play via a button on a selfservice till. The consumer selects the game to play, which can be the traditional weekly draw ticket, a new game with an instant win, an instant cash prize, a voucher or a promotion, or one of Abacus’ new games such as Bill Paid.
For printing lottery tickets, Abacus has selected the versatile TSP700II from Star, a printer that combines high speed with superior functionality. Capable of printing at 250mm/second and with its large 100mm diameter paper roll capacity, the TSP700II offers up to 60% more paper than a standard 80mm roll, ideal for lottery applications saving time and reducing paper costs.
Phil Bradley, Product Development Manager, Abacus Solutions Development Limited, says: Abacus are delighted to be invited to Join Star Micronics on their stand at RBTE 2017 it is a great opportunity for us to demonstrate our products to potential customers visiting the show. We have been working with Star Micronics now for some time, they have some innovative solutions and are a pleasure to work with.
Annette Tarlton, Marketing Director, Star Micronics EMEA adds: “We are delighted to have this innovative lottery technology company Abacus on our stand at RBTE 2017. The beauty of the Abacus system is that it is modular by design so it can be scaled to meet your lottery’s requirement. By using the TSP700II from Star operators benefit from a compact, efficient lottery printing solution that ideally complements the flexibility and reliability of the Abacus solution.”
About Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 1900 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.