• The Editor

Nederlandse Loterij adds Albert Heijn and Dirk

Abacus is pleased to report that through use of the Abacus Fusion Platform® its Dutch client Nederlandse Loterij has further expanded its in-lane sales network in The Netherlands, with the addition of two Dutch supermarket retailers: Albert Heijn and Dirk. Dirk went live earlier this month with 119 stores and 1,052 points of sale, and today Abacus has enabled nearly 11,000 points of sale in 899 Albert Heijn stores nationwide.

This brings the total of inlane points of sale selling Lotto and Eurojackpot tickets to just under 21,000 tills.

Abacus CEO, Simon Butler, commented; “We believe the addition of the Albert Heijn and Dirk stores to the in-lane sales network will be a great success, bringing incremental sales and allowing players to buy tickets in a very convenient and simple way. Supermarkets are an ideal environment for in-lane sales, placing the ability to play right in front of the consumer as they are buying their groceries. Our research shows that, in supermarkets in particular, only around 5% of customers visit the area of the store where the lottery terminal is sited. An in-lane solution puts the lottery in front of 100% of the store’s customers and fits in to their existing behaviour. We are very excited by the addition of Albert Heijn and Dirk”.