• The Editor

Abacus and De Lotto launch sales with another major retailer

Abacus are pleased to report that through use of the Abacus Fusion Platform® their client, the newly merged organisation Nederlandse Staatsloterij/De Lotto, have further expanded their in-lane sales network in The Netherlands, with the addition of the major Dutch supermarket retailer Jumbo.

The project was completed on time within a very tight timescale, 6 weeks from agreement to go-live. The final Jumbo stores went live on the Abacus system on 23rd June following a carefully planned phased rollout lasting 1 week. In total 574 Jumbo stores were enabled, allowing tickets to be sold inlane from 5,451 EPoS tills.

Abacus CEO, Simon Butler, commented; “We believe the addition of the Jumbo stores to the in-lane sales network will be a great success, bringing incremental sales to and allowing players to buy tickets in a very convenient and simple way. Supermarkets are an ideal environment for in-lane sales, placing the ability to play right in front of the consumer as they are buying their groceries. Our research shows that, in supermarkets in particular, only around 5% of customers visit the area of the store where the lottery terminal is sited. An in-lane solution puts the lottery in front of 100% of the store’s customers and fits in to their existing behaviour. We are very excited by the addition of Jumbo which we were able to enable very quickly thanks to the design of our system and the amazing professionalism of all involved”.

Watch the TV commercial advertising the Jumbo launch